Reports & insights

Reports & insights

Dive into the future of travel—and discover how your brand can show up.

Dive into the future of travel—and discover how your brand can show up.

Trendcast 2026

Travel in 2026 isn’t just about going places—it’s about doing things while you’re there. See this year’s biggest trends.

Explore our reports

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Trends

Travelers' Favorites 2026

Our annual list of brands travelers love

Trends

Audiences

Travel, Worth the Spend

Travel may be discretionary, but it’s still a priority

Trends

Travel, Worth the Spend

Travel may be discretionary, but it’s still a priority

Audiences

Trends

Extreme & On the Edge

Meet the new era of adventure travel

Trends

Trends

It's a Kid's World

The next gen is reshaping travel.

Trends

Trends

Future Foodists

A thoughtful spin on culinary trips.

Trends

Trends

The Great American Road Trip

The journey matters more than ever.

Trends

Trends

Sweat Jetting

Meet the evolution of active travel.

Trends

Trends

AI: Powering People Who Travel

Smarter tech, reenergized trips.

Trends

Trends

Trendcast 2026

Experiences are redefining travel.

Trends

Audiences

Powering the User Journey

Plugging in every step of the way.

Trends

Powering the User Journey

Plugging in every step of the way.

Audiences

Passions

Chasing the Game

Fandom and the new wave of trips.

Trends

Chasing the Game

Fandom and the new wave of trips.

Passions

Passions

Soundtrack to Travel

How music shapes where we go.

Trends

Soundtrack to Travel

How music shapes where we go.

Passions

Passions

The Journey from Set to Jet

Wanderlust in widescreen

Trends

The Journey from Set to Jet

Wanderlust in widescreen

Passions

Audiences

The New Generation of Travelers

Fresh vision, values, and verve.

Trends

The New Generation of Travelers

Fresh vision, values, and verve.

Audiences

Audiences

Travel Through Life

Make an impact at every life stage.

Trends

Travel Through Life

Make an impact at every life stage.

Audiences

© 2026 Tripadvisor Advertising. All rights reserved.

© 2026 Tripadvisor Advertising. All rights reserved.